Welcome to Fig & Joy a small creative studio founded in 2020 by Catherine Moakes. An independent stationery business, passionate about spreading joy and encouragement to people through bright and modern design.

I love to design and illustrate paper goods from my home studio in Coventry and from a young age I’ve loved all things stationery. It certainly is a dream come true to now be creating my own! My heart is filled with love and joy being a mum and being creative.

Playing with colour and shape I like to create patterns and designs that are both joyful and contemporary. I’ve always been passionate about uniqueness and quality so using the finest quality materials which are sourced in the UK is a priority as well as being friendly to our planet.

If you would like to sign up to my newsletter you will get to know more about me, my brand and why I chose the business name Fig & Joy.


“To responsibly create joyful contemporary illustrative stationery that connects people without damaging our beautiful planet”



I take great care and love in the designs that I create and the materials that I use to bring joyful feelings into each and every interaction that people have with my brand.


I am so passionate about the many forms in which creativity exists, it’s at the heart of me and an integral part of my work and business.


Quality is an extremely important part in what I do. Sourcing the best materials enhances my designs and this appreciation is passed on to my customers and clients.


For any business minimising the environmental impact it has on the planet should be paramount - Fig & Joy is no exception. By only using recycled/recyclable materials and being completely plastic free, it is my aim to help preserve our planet.